Too Long; Didn't Read
Sotheby's launch of a new online e-commerce venture called "Buy Now" is a good example of how brick-and-mortar art businesses are rethinking and reinventing their business models with a "digital-first" approach to be more resilient in the face of ongoing social distancing measures and potential viral resurgences. Digital art marketplaces for art can be designed and leveraged to earn the trust of collectors, says DataArt Engagement Manager at DataArt with 20+ years of experience in IT industry.