Too Long; Didn't Read
Two men, Eberhard and Tarpenning, got appointed respectively CEO and CFO in July 2003. They had known each other from their time at NuvoMedia, the company they had led to the development of the Rocket eBook. Elon Musk had started his next venture: SpaceX, which, by 2003, was deep into his new venture. Yet, while SpaceX had been founded in 2002, Elon Musk started his first venture: X.com. In late 1999, Confinity's email payment feature, which was already well-known on eBay, became the killer commercial application.