The crucial difference between Web2 and Web3 Marketingby@dariavolkova
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The crucial difference between Web2 and Web3 Marketing

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We all are fortunate to observe the transition from Web2 to Web3 and a change in the paradigm of interaction on the Internet. Company founders, brand managers, marketers and everyone who creates product value now have new approaches to interacting with audiences and building new connections.  With this article, I'm comparing Web2 and Web3 marketing — what is changing and how to work with it.  I'm talking about: • Ideology & Storytelling in Web3 • PR & Creative • Social media usage • Community building and engagement • Partnerships • Data collection and ownership I’ve outlined the main differences between Web2 and Web3 project marketing that you need to know about if you’re planning to dive into this field. I am sure that the era of Web3 will bring even more new opportunities and help marketers and brand managers to focus on emphasizing the value of technologically robust products.

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@dariavolkova

Daria Volkova

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by Daria Volkova @dariavolkova.Brand Strategist, Product Marketer, Startup Mentor. All about marketing and leadership in blockchain/crypto/web3/AI.
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