The Concerning Results of Investigation Into Google’s YouTube Ad Placement Blocklist
The Southern Poverty Law Center has been highlighting extreme content on YouTube since 2007. The first major [advertiser revolt] over content concerns on the platform happened a decade later. YouTube introduced a new set of “brand safety” controls designed to prevent ads from running against hate and other “potentially objectionable content” The authors say Google does a poor job of blocking advertisers from targeting hate YouTube videos on the Google Ads portal. They say the company does not “have a list of LGBTQ+ related words that trigger demonetization”
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