Product Manager and modern-day Alice in Wonderland. https://saratortoli.substack
I started writing this article and to create the Blind Game Method because as a Product Manager, a big part of my job is to make decisions. I wanted to develop a framework that would help me become both efficient and effective in this process. I needed a guiding thinking system that would allow me to make decisions in a way that minimizes my mental bias, as well as the unpredictability of unforeseen circumstances, which I refer to throughout this article as “The Big Unknown”.
While it was born specifically to be useful in my job as a Product Manager, the Blind Game can be played by everyone and can be extended to all aspects of your life, including your private one. I recently used it for example to decide if I should get my very first dog or not : )
In the article, I picked an example to illustrate the Blind Game that, while is a typical problem for a Product Manager, and also for entrepreneurs, can be well understood by people who come from different sectors and professions.
In this article you will learn:
As this article is a step-by-step guide, it is a long-form. If you desire to start the Blind Game as fast as possible to start using the template, you can scroll to the example section.
“So have you decided if we are going to build this feature? Are you sure it is going to bring us the right number?” asks my boss seated in front of me.
I want to hide under the table and retort “Of course I am not sure. Do I look like a clairvoyant with a crystal ball, able to see the future?”
Instead I say: “I think we should build this new feature, it will take us exactly where we want to be based on the evidence we have.”
Although I managed to sound confident and collected, in reality I still want to hide under the table. I have no idea if this is indeed the best decision.
We have all been there. We all have heard this voice inside our head saying:
“Are you sure this is the best decision? What if this decision ends up in a catastrophic failure and causing irreversible damage?”.
If you are a product manager, your job is about making decisions every day. Whether from our boss, our team, our stakeholders, we are continuously pushed to call the shots, and decision making is the most important contribution we give to an organization.
Setting the vision and the strategy to develop the product, deciding what gets in the backlog and what to prioritize, decision-making is the core of what we do.
This responsibility of making such big decisions sometimes feels paralyzing. As I said, no one has a crystal ball able to predict the future and we all have to contend with the uncertainty of outcomes.
I sometimes experienced a sense of paralysis when I had to make big decisions. Is this the right vision for my product? How do I set the team up to win? Should I replicate my competitors and take a more secure path, or should I come up with some new and face higher risks? Should I build this functionality that my stakeholders swear is life-changing?
I am sure all this sounds very familiar to you.
Why do we struggle so much when it comes to making a decision? Where lies the problem?
If I imagine the decision-making process as a chess game, there are certain “moves” or patterns I am frequently faced with. In the Blind Game, I defined those as the five common moves:
An example of a typical situation that everyone is familiar with is the following:
Think about a time when you went visiting a doctor and the doctor made a diagnosis for your chronic migraine. The doctor explains the diagnosis to you very briefly as he is in a rush today and has no time to dwell with you. He sends you on your way with more questions than answers. We are in the presence of asymmetric information, the doctor has an advantage (the knowledge of the diagnosis) that you do not possess and you were not able to get from him more information. Once home, you hit the internet and start googling your diagnosis. You are immediately overwhelmed by the sheer numbers of information, there are too many options. Which one is relevant and trustworthy and which isn’t? You decide out of gut feeling to trust a website, but immediately you start to doubt yourself. Afterall you are not a doctor, how can you be sure that this is the right interpretation of your diagnosis? You face a choice now. You can either deplete your “energy bucket” and research some more, perhaps going back to the doctor, or you can decide to trust the website and live with the consequences of whatever comes next.
I started developing the Blind Game to cope with the stress caused by my unhealthy idea that I have to constantly make the “best possible decision” in all circumstances.
What is the definition of “best decision” anyway? Behind the concept of “best decision” we often cling to an idea of perfectionism, of something we believe we can control. I know I certainly did.
Because no one can see the future, we need to embrace the fact that we have imperfect choices at our disposal.
The “best possible decision” is therefore one that minimizes the “Big Unknown”, by making the most out of the information we have available, and ensures a balance between energy invested in the process and the results.
The Blind Game is designed to help you achieve this definition of “best decision”.
The Blind Game is a decision-making framework, a 3 steps process designed to help you reach a conclusion in a way that minimizes mental bias and the “Big Unknown”. By playing the game, you will be able to make a decision with reduced effort, greater clarity, and less self-doubt.
The Blind Game starts with level 1, by defining and setting the rules of the decision making process.
In this stage, you will define the basis that will help you make your decision. The questions are in chronological order, each step is designed to help you answer the following one.
First of all, you need to define three basics elements:
What is the decision you need to make?
Why is it needed that you make a decision?
What is the best outcome you can aspire to?
Once you know your why and the best outcome, you can move to outline the rules of the game:
If the decision is reversible, with low to medium impact, defining and gathering your MAI, should be enough to help you make a decision.
In case the decision is:
Then you move to level 2. 👇
The purpose of the Question List is to bring an additional layer of clarity to your decision-making process. Answer as many or as little as you need to make your decision.
The “Question List” level should be enough to help you make a decision in at least 80% of the cases and the Blind Game would stop here.
Certain decisions however have too many stakes involved.
In case the decision is:
Then you move to level 3. 👇
Every decision has an effect. Level 3 asks you to place your options on a chessboard to help you evaluate the possible consequences of your action on other “moving pieces”. You will repeat this step for every option at your disposal. Luckily at this stage, the options are either shortlisted to two, or you are contemplating a “should I do it or not” type of decision.
Envision the option you are considering as the King in the game. How would the movement of the King influence the next move of the other pawns? Pawns in the Blind Game are referred to as Players. A Player can be a person, a situation, or an event that will be affected by your decision.
Just like a Pawn in a chessboard, for each player you define three moves or scenarios.
For every move, specify the supporting evidence and a percentage on the likelihood that it will come to pass. Through this process, you will be able to pick the “most likely effect” for each Player and to motivate your choice.
By evaluating the consequences of your decision on the other Players, you can now make a decision that minimizes as much as possible the “Big Unknown”, as well as your mental bias.
Let’s now make a concrete example of how the Blind Game works and imagine the following scenario.
You are a Product Manager at Netflix. Since COVID-19 and social distancing, users are asking to add a functionality that will allow them to watch their favorite Netflix shows with their friends and loved ones remotely, inside the platform. You are thinking about a built-in video call system that will allow users to interact with each other on the platform while watching a show. While this sounds tempting, you are afraid that this functionality will distract users from enjoying the content. Furthermore, in the absence of social distancing, users might not want this functionality anymore, and you will have needlessly spent time, energy, and resources.
The question is: should you build it or not?
Level 1 of the Blind Game is about outlining the decision rules.
Filling out the information in chronological order, you will end up with something that looks like the picture below.
Adding the “watch remote with friends” functionality is:
Your MAI includes assessing:
As you are starting gathering evidence, it becomes clear that you need to put some more thoughts into this. There are still many blank spots and you know you won’t be able to gather more information due to the tight deadline you had to set.
You move therefore to level 2, the question list, and you write down the answers you think are relevant for this particular use case.
By answering the question list, you have somewhat a clearer picture in mind, however you are far from feeling confident about what you should do. In particular, you are unable to foresee the consequences of your actions on other interested parties.
You decide therefore to move to the next and final level, the “Effect Predictor”.
At this point, you want to see what will happen if you decide to build the feature. Note that you could also do the opposite, you could ask yourself what would happen if you do not build the feature.
You define the “Players”, or the actors that would be affected by your decision. Your goal is to predict the effect that it will have on them if you choose in the end to build the “watch remote with friends” functionality.
The Players you want to predict the effect on are:
For each player, define the best possible scenario, the opposite version of it, and the middle ground between the two. Write down the supporting evidence for each and assign them a percentage on the likelihood of this happening as follow:
To help you visualize the different scenarios for the players, I have created three different views for each:
By comparing the different scenarios, in the end you think that:
Now that you have gone through all the 3 levels of the Blind Game, you are now able to make the decision to build this new functionality.
Having made a decision, whatever this might be, you now need to communicate it. I have written about communication and how to craft compelling Narratives to promote new initiatives in Product Management is Change Management.
A small note of caution here. By virtue of playing the Blind Game, you probably have gathered much more information than any other person in the company on the subject. You start from an advantageous position, as you are now the holder of all the information and the context behind it.
Because as we have spent so much time researching and thinking about it, sometimes we risk forgetting what it was like at the beginning, when we knew nothing or little on the topic. We risk omitting important information to jump straight to the point, risking ruling out the decision.
All our efforts and investigation can go to nothing if we don’t prepare this part carefully. Our job is to convey a condensed version of the Blind Game, providing context and distilling the evidence in short digestible pills, in a compelling fashion.
You can find out more about how you can accomplish it by reading this article.
Previously published at https://saratortoli.com/the-blind-game-a-decision-making-framework/