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The Unavoidable Essence of a Product Manager Role: How to succeed as a Change Manager through the power of Narratives. Product Managers need to maintain big-picture oversight: lead, and take charge of their products and develop a strategy and a roadmap for its improvement and success. However, taking care of your product is not your only core responsibility: Change Management is Change Management. In order to evangelize the product vision inside an organization and the change needed to keep the product alive, I have created the following guide for myself.