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The Automotive Industry Shifts Online With Digital Marketing Tactics. Automotive industry is shifting online with digital marketing tactics. The majority of automotive brands focused more on inbound marketing than traditional marketing. New entrepreneurs in the automobile industry need to focus on digital marketing. Digital marketing is key to bringing new leads into the dealership. The industry needs to be ready for the digital age of the car industry to shift online advertising, according to experts at COVID-19, who say it’s a huge opportunity for new entrepreneurs.