Too Long; Didn't Read
Morning Brew is one of the fastest-growing business newsletters started by co-founders Alex Lieberman and Austin Rief. The founders had no experience in sales, ad sales, marketing, or really any other kind of commercial transactions. Before they could sell, before they built their business, they had to learn how to sell. Sell with stories, telling stories, building trust, identifying their ICP (ideal customer profile), solving problems, and being human when they sell. The MB team did a fantastic job building their reader's profile for the “Modern Business Leader”