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Technology Should Enable Craftsmen To Go Back To Doing What They Do Best, says Lightspeed CTO. Lightspeed provides Point-Of-Sales-related technological services to small and midsize retailers and restaurants. CTO: “At the end of the day, it’s all about making sure that craftsmen and merchants around the world can go back to their craft and not bother too much with all of the logistics of running a store in 2020. ‘Forget the product, forget about the bits and bytes and the engineering side of things’, he says with a smile. “You can’t just be online, you have to be successful online.”