Too Long; Didn't Read
Rohan Seth and Paul Davison launched Clubhouse in April 2020 as an audio-only social media platform. The company’s growth was largely driven by influencer marketing, their strong ties to the Silicon Valley tech community, and their beautifully crafted products. Clubhouse accessed its market via the promotion of mega-influencers such as Drake, Elon Musk, and Oprah Winfrey. The founders’ network and reputation, along with their brilliant and invite-only approach, provided a successful route to market awareness and resulted in a lucrative investment opportunity.