Startup Advice: 3 Digital PR KPIs You Should Know
Digital PR has changed, and traditional publicists broke out cold sweat when digital marketing KPIs were introduced to a larger audience. The times when one could put a Forbes interview as a major KPI are a long past. Digital PR professionals do outreach to gain not only a publication but also high-quality backlinks, social media mentions, and traffic. All of them are here to measure the PR value to reach business goals. So-called branded searches show that people actively seek out your company. An increase in branded searches strongly indicates that your PR efforts are building public awareness of your organization and leading consumers to seek you out specifically.
VC PR Partner | Deeptech PR consultant
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