Why Spotify’s “Wrapped“ Feature is the Growth Hack of this Decadeby@nikolasvogt
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Why Spotify’s “Wrapped“ Feature is the Growth Hack of this Decade

by Nikolas Vogt4mDecember 13th, 2019
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Spotify’s “Wrapped” year-end feature — a contestant for the growth feature of the decade? The concept and execution of this feature is genius, and way more than just an obvious delight moment for loyal users. The main vehicle for customer retention comes in the form of several year- end playlists, are all based on actual listening behavior. At its core lies the beautifully designed, in-app story that recaps your entire year in terms of listening behavior on Spotify, see the screenshot below.

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Nikolas Vogt

Nikolas Vogt

@nikolasvogt

Founder, Growth Academy ● ex-Growth Lead, Google ● Speaker, Santa Clara Uni ● www.growth-academy.com

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Nikolas Vogt@nikolasvogt
Founder, Growth Academy ● ex-Growth Lead, Google ● Speaker, Santa Clara Uni ● www.growth-academy.com

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