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It takes a lot of time and effort to build a profitable website that offers great user experience on any given device type. When you start from a clean slate, you have to take care of everything on your own: browser compatibility, performance, responsive design, discoverability and a whole slew of other factors. AMP is an open-source HTML framework from Google that keeps an amplified focus on user experience, putting it in the center of everything it does. An Image CDN could be integrated to do all the heavy lifting on your behalf.