Too Long; Didn't Read
Social media has become an integral part of people’ lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds. The rise of private behaviors like messaging has not diminished the importance of public social media. The key is creating a seamless experience across both worlds, while balancing automation and human connection to build deeper customer relationships at scale. Companies should keep an eye on TikTok, while using these insights to adapt their strategies on established networks for the next generation.