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Social Media Tips for Influencers in 2020 and 2021: How to be a social media influencer in 2020. Businesses make $6.50 from every $1 they spend on influencer marketing. Every brand out there wants to work with influencers who can drive high engagement rates with their followers. Here we'll tell you some of the things you can do to optimize your profiles: switch to a business account, create/optimize your profiles, and create an engaging bio to make the audience love you.