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Influencer marketing is a marketing strategy to reach a target audience through a credible and relevant influencer. The objective is to drive brand awareness and increase brand value, product sales, and inbound leads. Celebrity influencers have a large social media following and endorse products or brands using their platform. Companies often pay influencers to promote their products, and they can be very effective in driving sales. In recent years, celebrity influencers are increasingly popular, and companies are paying big money for their endorsements.