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Social Media isn’t the panacea that we all seek. Most of them are free, so there is no skin in the game! Social media users cannot find it useful, something adventurous that will attract users loyalty to a brand. SWACE is having an IEO on PROBIT.com. The app enables users to engage with brands and be rewarded for completing a variety of tasks. Swace is a platform that allows brands to launch their social media campaigns through pre-configured gaming frames.