Scaling Luxe Lifestyle, Fashion & Beauty Brands - Interview with Startups of the Year Nominee, Motif

Hey Hackers,

MOTIF® has been nominated in HackerNoon's annual Startups of the Year awards in Beverly Hills, California, USA.

Please vote for us here

Read more about us below to understand why we deserve your vote.

Meet MOTIF®

Helping Luxury Lifestyle, Fashion & Beauty Brands with the right strategies and solutions to grow them faster.

MOTIF® is an Advertising & Brand Marketing Agency. We are a team of strategists, designers, technologists, and brand builders who have a deep understanding of the Retail and DTC market. We are committed to helping Luxury Lifestyle, Fashion & Beauty Brands with the right strategies and solutions to grow and scale them faster.

My Role

I am Ash Ome, I am a brand builder and founder of MOTIF. At MOTIF my role is to drive creativity and team to push great things with my team together.

How We're Disrupting/Improving the Software Development Industry

We often build custom ecommerce experiences and components which involve AR and VR. So we build proprietary software for that portion of the software industry. Moreover, we build Martech and Adtech software to deploy, measure and improve programmatic ads campaigns for our clients. So our works heavily impact in AdTech and MarTech to push the industry forward.

Standing Out from The Crowd

We sometimes build custom ecommerce components and customer experiences which often involve Fintech companies like Stripe, Recharge, and Bold. We build experiences that directly impact the end users, our end products mostly drive the brand value and make user’s interactions easier.

Our Predictions/Thoughts on the Software Development Industry in 2023

I think there are couples but AI and Machine Learning Integration: Continued integration of AI and machine learning into software products, enhancing automation, prediction, and personalization.

Also Continued integration of augmented reality (AR) and virtual reality (VR) into applications, potentially changing user experiences and development practices.

Do you think remote work will continue to be a prevalent trend in the software development industry in 2023 and 2024?

Remote work has basically gained significant traction in the software development industry due to the COVID-19 pandemic. While I can't predict the future with certainty, it's likely that remote work will continue to be a prevalent trend in the industry in 2023 and 2024. Because Many companies and developers have found remote work to be productive and flexible, and this shift in work culture might persist beyond the pandemic. At MOTIF we extremely follow this culture.

How do you think the demand for software developers will change in 2023?

The demand for skilled software developers is likely to remain strong in 2023 due to ongoing technological growth. There might be shortages in specialized roles or emerging technologies while more traditional roles could have balanced supply and demand.

What company or institution will have the most impact on the industry in 2023?

If we have a look at our past then its easily understandable that historically influential companies in the tech industry include giants like Google, Apple, Microsoft, Amazon, and emerging players in areas like AI, cybersecurity, and biotech. I think if Google will be faster to deploy something like Bard its going to be most influential cause the entire behavior of user interaction is going to be changed.

What word defines the state of Software Development in 2023?

In 2023, the term that defines software development is "Interconnectedness." This means that software development has become an intricate web of technologies and collaborations. It's not just about writing code; it's about combining AI, cloud computing, and other tools to create seamless solutions. This trend emphasizes teamwork, involving developers, designers, data scientists, and experts from different fields to work together. "Interconnectedness" captures how software development has evolved into a collaborative and integrated ecosystem.

Why we decided to participate in HackerNoon's Startup of the Year awards

We didn't nominate ourselves; HackerNoon nominated us, and being named the Startup of the Year in 2021 was an exhilarating experience. Participating in HackerNoon's Startup of the Year awards allowed us to showcase our innovation and accomplishments to a wider audience, gaining recognition within the tech community. It also provided a platform for networking and learning from other innovative startups, fostering valuable connections and insights that can contribute to our growth trajectory. The experience reaffirmed our commitment to pushing the boundaries of what's possible in the startup landscape and motivated us to continue striving for excellence in our endeavors.

Final Thoughts

We are not your typical digital agency; we're on a mission to redefine the agency landscape for luxury lifestyle, fashion, and beauty brands. Our approach is rooted in connecting brands with people and culture, all while prioritizing strategy, commerce, and expertise. With a people-first mentality, we aim to craft unique experiences that resonate with our clients and their audiences. Our journey is driven by the belief that blending creativity, strategy, and cultural relevance can truly elevate brands to new heights in the ever-evolving world of luxury.