Too Long; Didn't Read
The SaaS market is expected to generate $76 billion by the end of 2020. Building a solid CRO strategy, you need to start from your website. A unique value proposition, or a unique selling proposition, describes the benefits of your product. The idea of a USP is to grab users’ attention and build trust with them, so always make it easy-to-find and place it above the fold. A USP should be clear, simple, and easy to remember.