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The goal of any business is to make customers use their products and services. A pricing strategy is a method to implement the best pricing models that maximize a company’s profits. You need to consider many factors such as market demand, your business strengths and weaknesses, competitors, etc. before implementing pricing strategies. It is not necessary to get the right pricing strategies on the first try. So, keep experimenting until you find the best one for your company. You just need to keep experimenting and identify strategy that works.