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Rootstock is the ‘smart’ version of Bitcoin that operates as a layer 2 on top of the main Bitcoin blockchain, combining the functionality of smart contracts with the security of Bitcoin. The new brand direction ‘Built on Bitcoin’ connects Rootstock back to its roots within the Bitcoin ecosystem. Rootstock’s logos, name, core messaging, and overall vibe had been undergoing a complete overhaul in the months leading up to the summit. Fully open-source marketing materials and brand assets are available for anyone to use and create their own content.