R.I.P. Alexa Dot Com: You Will Be Sorely Missedby@michael-brooks
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R.I.P. Alexa Dot Com: You Will Be Sorely Missed

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Amazon is retiring Alexa as it feels that the cost of keeping the site active is not worth the expense now. Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. The move to shut operations of the platform may have come due to a significant drop in its popularity.

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