Too Long; Didn't Read
The Internet of Behavior (IoB) is the combination of technology, data analytics, and behavioral psychology. With machine learning and Artificial Intelligence, collaborating with human behavior and big data analysis can assist in bringing about significant modifications in core business functionalities and enhance customer relationships. The technology learns the patterns of customers. It analyzes how they process advertisements, and finally, the whole idea of showing customers the products that they're really in search of comes to life. The scope of collaboration of IoB in businesses is undeniable a fascinating and intriguing aspect.