Emma Davis has loved tech since she was a little girl. She is fascinated with the evergrowing & everchanging tech world.
Data privacy has been all the talk in the tech sector as of late. With the emergence of smartphones over a decade ago, our entire lives have been put online. Our behaviors and thoughts have been monitored not just through Facebook status updates, but through applications and browser tracking page visits, link clicks, and google searches. Everything we do on our phones is recorded and collected as data used for a variety of purposes from personal safety to advertising. In recent months, data privacy, or rather a lack thereof, has come to the forefront of tech conversations. With Apple launching an increased effort to protect users’ privacy, the personal data world as we know is about to change.
Have you ever wondered how your ads on various web pages know exactly what you like? Or how Amazon knows exactly what purchase to suggest next? All of this is due to data collected on your phone that goes by the term cookies. A cookie is a small text file from a website you visit that attaches to your browser.
While cookies have been around for quite some time, users have begun to question just how much data they have access to. There has been a recent push in protecting user data and data privacy. Because of this, tech giants like Apple and Google have taken steps to reduce the amount of data applications and browsers have access to. Their smartphones now prompt users to choose which platforms are allowed to track their online behaviors.
This severely limits the access that businesses and advertisers can have to large sums of personal data. So you might be wondering, is increased data privacy all good? Like all things, it has its upsides and downsides and boils down to personal preference.
The topic of data privacy has been hotly debated with advocates on either side. With many people pushing for increased privacy, Google and Apple have yielded to their requests. This new age cookie crackdown will change the way both users and businesses use the internet.
Ultimately whether increased data protection is good or bad is up to personal preference. Some people simply care less about who has access to their information, while others prefer to keep it safeguarded. In time, there is no doubt that data privacy will evolve even more. What is interesting is how we will adapt to its changes.
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