Re-thinking Digital Advertising in a User-First Worldby@hackermann

Re-thinking Digital Advertising in a User-First World

by SachinAag6mJune 29th, 2021
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Google recently announced that it will be phasing out the use of 3rd party cookies by 2022 for tracking users from its Chrome browser. Google has also said that they will not use alternative identifiers to track individuals as they browse across the web. This might lead to websites using aggressive tracking like browser fingerprinting, which is more a way to collect information allowing websites to identify information. Google and Facebook make most of their revenue through ads. The main problem here is that the digital advertising industry is not built for the users.

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Data scientist by profession, all things tech by interest

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SachinAag@hackermann
Data scientist by profession, all things tech by interest

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