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Pushwoosh has collected 4 features that make push notifications more efficient. Push notifications can be used with different goals: to inform, acquire, engage or retain users. The sound that accompanies your push delivery plays an important role in this and can significantly improve the metric. Developers can experiment with sounds and send custom ones on Android and iOS. Geo-targeted push notifications allow you to establish a virtual fence around the specific geographic area. Pushwoash: 4 Tips to Increase Your Click-Through-Rate with Push Notifications.