Online privacy is no longer a fringe concern. From national politicians using private servers for government business to major hacks exposing people’s social security numbers to the fear that social media platforms are listening through our phone’s mic, it seems like we have a new international news story about internet privacy violations every week. And yet, most people aren’t taking the available steps to protect their privacy. Why is that? One reason is that people believe online privacy is more of a hassle than it’s worth. And, unfortunately, that’s not entirely unfounded. Most of us have so many profiles and so many accounts online that setting up protections for everything can feel like a Sisyphean task. For the average online denizen, convenience comes before privacy. But the technical solutions for better privacy will catch up with the very pressing need for them, sooner than later. A bigger issue is the cultural perception that if you have “nothing to hide,” you don’t have to be concerned with online privacy. You’re a law -biding citizen. You’re not planning a government coup. You barely even use swear words! Happy days! The difference between privacy and secrecy On the surface, that argument makes a lot of sense. Someone with nothing to hide probably doesn’t spend a lot of time trying to cover up their actions. However, people who make that argument are conflating privacy and secrecy. The two words seem a lot alike on the surface, but the subtle differences between them highlight how the “I have nothing to hide” argument doesn’t hold up. In an excellent thread about the topic on reddit, one redditor expertly illustrates the with this analogy: difference between privacy and secrecy “When you go to the bathroom you close the door even if everybody knows what you are doing.” What you do in the bathroom is private. It’s not something you’d like other people to sit and watch. But it’s usually not a secret. Everyone has a pretty good idea of what goes on when you go into the bathroom and close the door, even if they can’t see you do it. However, if you went into the bathroom and did something you knew your friends wouldn’t approve of, that would probably be a secret. Privacy and secrecy are two things that we all have a right to. But “secrets” carry an extra weight of shame, guilt, or “something to hide.” Privacy is simply the right to not have people observing you while doing things you’d prefer to do alone. Secrets, on the other hand, are often associated with doing something bad — which isn’t to say that every secret is a bad one. But it is how we commonly think of them. So maybe what people are really trying to say is that they have no secrets. But does that mean they don’t want any privacy? Things you might want to keep private Even if you are a completely secret-free human, chances are there are some things you’d prefer to keep private. Think about every conversation you’ve had over Facebook Messenger, for example. Would you be okay with Facebook employees reading them? How about the government? Or what about your bank login details or the balance on your accounts? How do you feel about your kid’s medical history being seen by strangers or every step you take being tracked? if you’re not taking steps to protect your privacy online. It’s like leaving all of the blinds in your house up, all the time, and allowing whomever wants to look right in. Even if you never did anything illegal in your own home, no doubt few would be okay with that setup. All of those things are happening Why ad-based businesses want you to conflate the two Digital businesses that make their money from ads want you to conflate privacy and secrecy. They don’t want you to tease out those subtle differences because as long as you think you don’t need more privacy because you don’t have any bad secrets, they’re able to keep doing what they do. And what they do is Companies follow you around the web and even follow where you are in “real life” in order to target you with ads and sell you things. While many of these services are “free,” you’re paying with your data. These companies want to know as much as possible about who you are: what you do, who you do it with, and where you do it. track you. While a lot of us would like to think that the government will protect us from these corporations — or that the government would never use that data themselves to target citizens — the truth is that we don’t have much protection from the government, in both senses. The only protection we have are the steps that we each take to protect our privacy online. Four things you can do today to protect your online privacy Ad blockers help keep you private by preventing third parties from tracking you around the web in order to serve you targeted ads. Plus, by blocking those trackers and ads from loading, they can speed up website load time, giving you a faster browsing experience. Utilize an ad blocker: Using a Virtual Private Network (VPN) on all of your devices - including your mobile devices - protects you from cyber criminals, government spying, your ISP, and anyone else who might be trying to get a look at your online activity by creating a secure connection between your device and the internet in the form of an encrypted "tunnel." But, as with most things, you get what you pay for! Free VPNs are notorious for exploiting user data or for slow connections, so do your research and make sure you're paying for a reliable device-wide VPN. Which leads me to... Always use a VPN: While a lot of software seem like completely virtual products to the end customer, they require physical technology to operate. Not to mention overhead costs in terms of staff, offices, website upkeep, etc. These expenses need to be paid somehow, so if a company is offering “free and unlimited” access with no paid upgrades or premium tiers, or other paid products in their catalog, ask yourself how are they keeping their lights on? Better yet, ask them. Pay for your software: Updating your software is essential to not only keeping your devices running smoothly, but also for protecting you against cyber attacks, malware, and other security holes. Keep your software up to date: Private browsing essentials Browsers are our gateway to the internet, where we can do just about anything, from shopping to working to socializing. But just like a physical gate, unless it’s secure, your browser may be vulnerable to break-ins. help keep you safe online by streamlining all the security and privacy tools you need into one solution. For example, features built-in ad block and anti-tracking, fraud and malware protection, Bank mode, encrypted browsing, device-wide VPN, browser fingerprinting protection, Avast Antivirus integration, and more. Private browsers Avast Secure Browser is free to download and use. Some features, like Avast Antivirus, or device-wide VPN protection, are optional paid services . Avast Secure Browser (I see you, tip #3!) It’s up to each of us to become more cyber aware so we can protect ourselves online. So, remember: Privacy is not the same as secrets. And even those of us with “nothing to hide” deserve our privacy. Adopting this new mindset will change the way you interact with the digital world at every level.

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