Too Long; Didn't Read
The best way for brands to write on HackerNoon is to not immediately toot their own horn, so to speak. The point is to first give readers value by writing about your expertise using thought leadership and then sprinkle in a bit of promotion. An article may be categorized as a top story as a brand if it has some of the following elements: The article is well written (duh), free of grammatical and factual errors, and has accurate sourcing/citation for information.