The Secret Behind Amazon's Lasting Monopoly Power in Online Marketplaces

B. Amazon Exhibits Durable Monopoly Power in the Online Marketplace Services Sector

184. Amazon demonstrates durable monopoly power in the online marketplace services sector.

185. The online marketplace services encompass: (a) provision of access to a significant consumer base in the United States who utilize the online marketplace for discovering and acquiring goods; (b) a consumer search interface that enables the discovery and purchase of sellers’ products without requiring shoppers to exit the online marketplace; (c) the capability for sellers to establish their own product prices on the online marketplace; (d) the facility for sellers to design and manage product detail pages with comprehensive product information and specifications on the online marketplace; and (e) the allowance for sellers to exhibit a range of customer-generated ratings and reviews to potential shoppers on the online marketplace.