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Peak Content, Rosé’s Rise to Fame and The Stock Market is not the Economy

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  • With ad dollars following clicks, only readers will be able to fundamentally change the paradigm to promote thoughtful reporting vs. catchy headlines and clickbait.
  • Rosé’s is a great case study in how savvy branding and marketing (selling rosé as a lifestyle brand) can lead to sharp rise in popularity and sales.
  • While intricately linked, the stock market is not the same as the broader economy. It is possible to have a bear market in the stock market (a drop of > 20% vs. previous highs), while maintaining positive GDP growth in the broader economy. Although a sustained downturn in the market can often lead to decreased consumer spending and thus slower GDP growth, it is important to keep in mind the distinction between the two.
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