How weird it must’ve been to call Facebook, ! thefacebook.com See their little game with the in there. testimonial strategy This is how a street side intellect drafts. Facebook’s content contributor must have been one of those. With the knowledge of language that resonates the best with a common man. “You are who you hang out with” As the result, grew from $0 to whopping , valued even higher than ( ). Facebook $306.4 billion General Electric $299.6 billion Whether or not you use Facebook ads heretofore, make note of these and to convert more of your visitors. explicit ad design insights techniques Technique 1: Customer Testimonials One of the easiest ways to enhance trust in your users is — showing them the . customer testimonials A buyer repeatedly looks for and . As they communicate the real value of your product. positive reviews delighted testimonials Although, the majority of the buyers end up making purchases only after 2 or 3 instances with . They . reliable/high-spirited testimonials drop-off less And the best-targeted ad conveying the benefits by one of your happiest customer can have more impact than a generic ad. Since it highlights the authenticity and of your business. transparency Showcasing real people recommending your product can your . Resulting in increased revenue if shown to the most relevant users/buyers. increase overall conversion percentage Technique 2: Use Carousel ads Compared to the static ads, carousel ads are better at the performance. 10 times A survey by says the carousel ads let advertisers display giving them the capacity to drive to their websites. They analyzed 3 months worth of ad campaign trends to arrive at a conclusion. Kinetic Social multiple images more visitors “Carousels are a major push for Facebook — CEO of Kinetic Social” For now, 1% visitors are clicking through carousel ads compared to 0.1% of clicking on static ones. Which is far better than the typical display advertisement. say, that the best performing banner ads, ones from the sector like retail stores hold high-performance rate — . Emarketers 0.5% CTR in average , a lead marketing agency, shares most interesting data about one of the Instagram ad performance, that lead to in both user size and purchase value than through ads. VML Wendy’s carousel ads 20 point lift 14 point lift single-image Technique 3: Insert Landing Pages “Connections matter” The prime agenda of any Facebook ad is to make more sales, immediately when a visitor lands on the website. But, nothing goes by the rules when it comes to users. They have no clue of what Facebook ads are or neither they care of if you’re ransacked last night. What they really care about is, . if your service can help them in any way A landing page isn’t necessary all the time. There are many occasions where you can send the traffic to your homepage or direct to the Facebook tab. But leading the to a can see the . Facebook audience dedicated landing page surefire spike in conversion (PDF format) Listicle To Create A High Performing Landing Page Further down are 3 of my well-researched articles How to get more clicks on your images? You Might Be Tweeting In The Wrong Time! 6 Marketing Tools To Save Time And Increase Conversion

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