Optimizing eCPM for Interstitial Ads in Mobile Applications
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A cross-platform mobile app published on Google Play and Apple App Store. For monetization, I use fullscreen advertisement blocks from AdMob and Yandex. At the app level, I control how often I want to show the advertisement. Each interstitial ad block can be given a minimum eCPM threshold, or rely on optimization from the advertising network itself. Let's try to optimize it!