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Online Dating From A Data Analysis Perspective: A Deep Dive into the science of the algorithm. Hinge has grown its user base 10x over the past three years, with a +60% increase in ARPU year-over-year. The number of users is expected to grow by 5M, up to 35.4M, over the same timeframe. The apps assume that ‘love’ is quantifiable, to an extent, and these algorithms take advantage of those patterns to recommend compatible partners across the network.