Too Long; Didn't Read
This mistrust in charities has been fuelled by stories of unethical treatment of staff, scandals and reports of minuscule amounts from donations actually making it to the advertised recipients. Not to mention that I don’t want to hear from a charity while I’m sitting down to eat my dinner after a long day at work. Charities are failing to emotionally connect with younger generations and haven’t changed their marketing tactics in response to a generation who are becoming more reliant on smartphones and the internet.