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According to smart insights report, the number of social media users worldwide has increased to 3.484 billion. Undoubtedly social media has grown into a great marketing tool for both startups and enterprises. This is why it’s important for you to stay updated with these latest industry trends and keep tweaking your social media marketing strategy. Here, here I have collected some insights on social media trends from market leaders, let's dig in to see what works best for you and your team. From direct messaging campaigns to live streaming events, these experts say.