Too Long; Didn't Read
The apps that can succeed during an economic downturn differ from those that thrive in upswings. Subscription apps that provide high value to a committed user base are hard to kill. Subscriptions in verticals that help people navigate tough times will have staying power. Apps with subscriptions focused on education, the gig economy, FinTech, HealthTech, and entertainment will experience better performance in this market. A solid and elegant mobile monetization strategy is key to providing the required payment to continue to woo investors.