A silent revolution is brewing in e-commerce. Underneath the glossy user interfaces and one-click checkout buttons, a tectonic shift is happening in the technology behind this retail channel. Oracle ATG Commerce was the platform of record for large enterprises for many years; a time-tested workhorse for hundreds of businesses that were developing and growing their e-commerce practices. It was solid, no doubt. But the e-commerce game has changed, and now, speed, agility, and scalability are the name of the game. The old reliable monolith is being replaced, not because it failed, but because the future demands more. The Limits of Legacy Monoliths In order to understand how so many businesses are now saying goodbye to Oracle ATG, it is helpful to set the stage for how organizations are expected to engage with customers in today's digital commerce climate. Today, as consumers, we expect a seamless experience across device and channel, and that experience is expected to be fast. Innovating with new features, advanced personalization or payment flexibility, there is an expectation that organizations innovate all the time. The challenge is with the legacy systems, such as ATG. They were built in an era where change was measured in months, not days. One of the most difficult aspects to work with legacy platforms like ATG are that they are monolithic. What this means is that every aspect of the functionality is entwined into one block of code. If you ever want to change something, chances are you will need to make some changes in a variety of areas, test them all, and hope everything else is still working. It is like trying to change-out one tile on a multi-colored mosaic without causing any cracks to the rest of the mosaic. Upgrading or deploying new features seems like a huge effort with delays, challenges, and continued rising costs. And let’s not even start on the horror stories of release weekends gone wrong. End of the Road for ATG Oracle ATG has reached the end of its product lifecycle. Support has dwindled, updates are no longer flowing, and security patches are becoming a thing of the past. Companies sticking with ATG are essentially running a system that’s frozen in time, while the rest of the tech world races ahead. This is not a comfortable place to be when your competitors are rolling out new features in weeks and you’re still stuck writing change request documents. Embracing the Cloud-Native Future Now we have entered the age of cloud-native, microservices e-commerce platforms. New platforms are built from ground-up to give you flexibility and scalability. They are optimized for the cloud, and more importantly, you only pay for what you need as you need it, which allows for speed to market. In this ecosystem, every piece of your e-commerce system can be developed and deployed independently, and scaled based on the application requirements. Want to improve your search functionality? Go ahead. Want to test a new checkout flow? Do it. There’s no need to wait for the next major release window. Headless Commerce and Microservices One of the hallmarks of this modern architecture is the concept of headless commerce. In short, the front-end experience -- what your customers see -- is separated from the back-end systems -- order processing, inventory management, promotion engine, etc. The decoupling means more flexibility in designing user experiences. A front-end can be a website, mobile app, or user interface for smart devices; it can all use the same scalable back-end. In addition, front-end developers can work front-end and not continuously worry about breaking something on the back-end, and vice versa. The Path to Modernization As we see more and more companies embracing platforms like commercetools, with their rapid adoption and on-boarding, companies are seeing it easier to transition from their existing monolith legacy systems. The transition isn’t without its pitfalls. Transitioning from a monolith to microservices requires being intentional. It is not a simple cut and paste of system for system. You’re essentially rethinking how your entire digital commerce ecosystem operates. But the rewards are compelling. Businesses that make the leap report faster time to market, better performance, and a significant reduction in total cost of ownership. Understanding What to Migrate Understanding the core domains of your e-commerce solution is a key aspect of the migration process. Domains such as catalog management, pricing, promotions, customer data, etc. must be mapped and understood in terms of their dependencies. Once you have a good sense of how these pieces work together, you can start to replace them with modern equivalents, one piece at a time. This process often utilizes several patterns such as the strangler pattern: building side by side while modernizing the existing system until it is safe to turn off the legacy system. Flexibility in Execution Flexibility during this process is crucial. Each business is different and each has its own requirements. There is no single approach that works for all. Some companies will begin with customer data, migrating profiles and personalization logic to a new system. Other companies may want to start with product information and inventory management. The important part is to minimize disruption to the business, while maximizing the new architecture. Life After Migration Once the migration is complete, businesses are often amazed at what they can achieve. Release cycles have gone from months to days. New features can be deployed to a limited number of users for testing, and the roll-out can be ramped up quickly if the testing is successful. Performance problems that previously took multiple days or intervention tasks to troubleshoot, now can be remediated in a matter of hours, leveraging new monitoring and observability capabilities. As well, the new architecture is cloud-based, so scaling up for peak traffic can be as simple as flipping a switch. Unlocking Innovation The ability to innovate is perhaps the most exciting aspect of modern day e-commerce architecture. Teams are no longer stuck with the limitations of a monolithic systems, they can use new technology, integrate with advanced services, and create completely new experiences that were simply not possible before based on previous constraints. New experiences may be in the form of features, like AI based recommendations, voice commerce, and real-time promotions that are classified as personalized. The Inevitable Future Although some businesses may not be ready to jump in today for a variety of reasons (e.g. weighing costs and risk, contractual constraints, cultural change barriers), innovation as a differentiator is on the rise. Componentized or modularized services mean that legacy platforms are becoming more problematic to sustain - as a cost and a differentiated client experience - to compete. Companies that don’t modernize their solutions risk falling behind beyond just technology, but lost opportunities to differentiate their customer experience and stay relevant in their market. A Business Imperative The good news is that the way forward is clear. Armed with the right plan, the right tools, and an openness to change, businesses can evolve their digital commerce practices. They can shed the constraints of the past and embrace a future driven by agility, scalability, and innovation. Modernizing an e-commerce platform is not simply an exercise in technology. It is a business necessity. It is about getting your business ready to flourish in a fast-paced digital environment, where customers expect more and change happens quickly. The journey may be difficult, but the destination is worth it.
