Modern PR: Results Driven Brand Awareness & Demand Generation by@omrihurwitz
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Modern PR: Results Driven Brand Awareness & Demand Generation

by Omri Hurwitz3mDecember 24th, 2021
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Traditional PR agencies rely heavily on pitching journalists and editors. Modern PR agencies have a more advanced content marketing strategy that includes owned media, influencer marketing, content amplification, and direct access to media outlets and contributors. They attach their tactics to KPIs such as target audience reach, website visitors, social sharing, brand mentions, and demand generation to their client's products and services. Modern agencies also have a deep understanding of PPC, SEO, and online reputation management. They know how Google's search ranking works and the importance of Do-follow links to their clients.

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Omri Hurwitz

Omri Hurwitz

@omrihurwitz

Tech Marketer and Media Strategist. Writes for; Entrepreneur, Yahoo, Forbes, and others.

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Omri Hurwitz@omrihurwitz
Tech Marketer and Media Strategist. Writes for; Entrepreneur, Yahoo, Forbes, and others.

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