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Miki Agrawal’s newest company, TUSHY, is working to make bidets mainstream in the U.S. A small option that can be hooked to the toilet without a cumbersome setup or stress can be used anywhere. The company claims that a person can use 80% less toilet paper when they use a bidet. The logo, featuring a human bottom in a water drop, is designed to showcase the “shower for your butt” that the company offers. The latest marketing campaign is focused on human poses and body language.