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Microsoft has been known to bundle services in a suite of products at a lesser price. Bundling is the practice of combining multiple products or services into one offering. The idea behind bundling is that the customer will be more likely to buy something if they can get multiple things at a discount, even if they don't need or want them. Microsoft's PLG strategy is rooted in the PLG philosophy of focusing on your product or service to grow your business. This is why the success of a PLG product lies in the real value of the user experience.