Too Long; Didn't Read
Meta's business model centers around increasing user engagement, primarily among young users. They monetize this engagement through data harvesting and targeted advertising. Ad effectiveness is a top priority for Meta's future growth, with a focus on improving targeting and placement. Recommendation algorithms play a significant role in capturing user attention and maximizing time spent on the platform. Artificial intelligence is used to enhance ad relevance, providing users with content they are more likely to be interested in.