Hi! My name is Aditi, and I’m a copywriter at Concurate - a content marketing agency curated to bring you leads, not just traffic. While my interests lie in a bunch of things, the biggest chunk of that pie belongs to content creation. I love to hear and tell stories and so I think by extension, I immensely enjoy creating content - whether by writing a
The story was about Wordle: How the Latest Internet Sensation Went Viral?. I would like to think I am a curious person - always looking to find out why things happen the way they do. And that’s perhaps why I chose to dig deep into the phenomenon that is Wordle. Wondering how and why this simple game became such a viral sensation, I decided to write about it and share the story of its virality with the world. Plugging the story
Read Aditi’s top story: https://hackernoon.com/wordle-how-the-latest-internet-sensation-went-viral
Most of my writing is centred around business growth that is inspired by the success stories of renowned companies. While I mostly zone in on creating content for marketing, I do occasionally write about sales as well.
Routines are overrated, no? In all my years of living, I’ve discovered that I grow better laterally (no, not literally), rather than vertically. Unlike a lot of people who embrace deep work, I find joy in being able to dabble in multiple things, learn and hone new skills and find growth in new, exciting avenues on an everyday basis. And I think because of that, I find it hard to stick to a routine.
Earlier in my career, I used to write a lot myself. But now, as the head copywriter at Concurate, my responsibilities are much wider than just writing. I am constantly ideating, compiling briefs for my team of writers, reviewing, editing, mentoring and finesse-ing to ensure the final product delivered matches client expectations. So each day brings with it a new routine and new challenges. And that’s the exciting part of my day!
I am a qualified electronics and telecommunications engineer. And I use that to my advantage. I think I find it easier to understand, comprehend and explain to my team of writers technical issues and topics. So what seems like a challenge to most people is actually an advantage for me, thanks to my education and the exposure it gave me into tech.
A four-hour workday. That’s my next goal. Striking the perfect work-life balance is a life goal. And to be able to set up a team, systems and mechanisms that allow Concurate to flourish and thrive even in my absence is a career goal. The dream is to grow our client portfolio ten-fold, our team (full of talent of course) proportionately and our reputation exponentially.
Personally, I want that in my four-hour workday, I do enough to achieve all that I expect of myself and spend the rest of my day guilt-free indulging in everything that makes me happy and feels fulfilled.
Fried food, sweets and binge-watching! Match made in heaven, right?
That’s a tough one because it’s impossible for me to choose one. I am very inclined towards the arts and find myself dabbling in art and craft, dance and music and cooking pretty much on an everyday basis. I’ve already told you about how I am always striving to achieve a work-life balance, and all my hobbies are a way of getting there, I believe.
More stories, for sure! If you’re interested in getting a teaser of what you can expect to read about, maybe go watch some videos on my
Did you know that the lesson we’ve been taught all our lives - to be good at one thing - is based on a half-truth? The saying ‘A Jack of all trades is a master of none’ is only part of what was meant to be a compliment. The whole thing actually says - “A jack of all trades is a master of none, but oftentimes better than a master of one.” It’s a beautiful thing for us to live by, and teach our children. I hope the world has more jacks of all trades. That way, we’ll be filled with people who are self-aware, compassionate, flexible and curious. And I think that will be a great world to leave behind for our kids.