Meet Noonies 2022 3x Winner: Zevi Reinitz Most Valuable Marketer & Greatest Storyteller

“Things are only impossible until they’re not.”–Captain Jean-Luc Picard

Zevi Reinitz: 3x 2022 Award Winner

A HUGE congratulations to Zevi Reinitz, Head of Product Marketing at Livecycle who cleaned up at this year’s Noonies with 3 prestigious Tech-Marketing awards including Most Valuable Marketer, Greatest Storyteller, and Contributor of the Year, 🎉 🎉🎉

We had a chance to sit down with Zevi and ask him how it feels to be a Noonies Award winner and to hear about his plans for 2023.

What does it mean for you to win these titles?

I’m honored! I certainly don’t take it for granted. To me, these awards mean that the team at Livecycle is onto something good with our product and our story. And I’m doing my thing to try to tell more people in the dev community about it.

How do you or your company intend to embrace the responsibility of these titles in 2023?

We’re focused on building on this momentum in 2023. Developers are a content-driven bunch. They like to learn, solve problems, and try new things, and so we’re focused on continuing to scale our content-centric, PLG go-to-market approach.

In short - we’re hoping to keep creating content that people enjoy and find valuable.

What goals are you looking forward to accomplishing in 2023 (whether it be through company initiatives or your personal journey)?

As a company, we want to get our product into the hands of more front-end development teams. We just rolled out an SDK that adds Figma-like collaboration to ANY PR preview environment.

It’s exciting because it helps teams make dramatic improvements to their PR turnaround times and to their overall developer experience.

And so our goal is to get in front of more dev teams and make their workday more efficient and more fun for everyone involved.

Personally, I’m working on packaging up my learnings and experience to help others more.

I’ll be posting more on LinkedIn, and I’ll also be launching productmarketing.fyi - a collection of GTM and marketing playbooks, tools, and insights, as well as my two cents on personal and professional growth.

Which trend(s) are you most excited about in 2023? Share your reason.

I’m excited to see where this AI wave goes. Particularly when it comes to content creation and content marketing. AI can’t replace creativity, but it can certainly scale its output. It’s like a calculator - it’s a great tool, but it’s only as smart as the person pressing the buttons.

So, I’m excited to see how marketing folks will leverage this new capability. I expect that those who stay true to their creative fundamentals will be the cream that rises to the top, while the people who are just looking to automate low-quality content creation will drop off the radar.

2022 had been crazy, especially in Tech - what with layoff, web3 fraud, and AI! Which trend are you most concerned about? What solutions can you think of? Be as brief or as detailed as you like.

2022 was definitely a challenging year on multiple fronts. What’s most concerning to me is the human side of things. Take the layoffs for example. Behind all the numbers and headlines are real people.

Some struggling financially, others struggling emotionally (which is a side to the layoff story that we don’t talk about enough). There’s a lot we can all do to help on this front. Here are a few quick examples that I’m thinking about:

• Say more kind things to/about other people. I don’t mean this in a cheesy way. I mean that this is a legit action that we can all take on social media and in person to help boost other people’s spirits and better promote people, companies, and products that we value (I recently wrote about this here)

• Help people with personal branding and positioning. This is something I’ve been trying to do. Review CVs and LinkedIn profiles, help people set up portfolios, and more. These days, even experienced folks need a fresh pair of eyes to stand out to prospective employers. So I’ve been helping a bunch of people do that. It’s been so effective in fact, that a few people have pushed me to create a self-marketing masterclass so that even more people can benefit from it.

• Connecting people and open positions. Everyone has the power to connect people they know with job opps that they know about. And we should all be doing more of it. I personally see a lot of room for improvement and optimization in this area (I’ve even sketched out the design of a platform that I think can deliver - I just need more time and some people to help me build it :-)).

We would love your feedback on HackerNoon as a tech publication! How has your experience been with us?

As a marketer, I’m relatively new to Hackernoon, but I’ve loved everything about it. From the branding and the tone to the helpful and responsive editors, to the active community and the reach of the platform.

Keep up the good work!

Any words of wisdom you’d like to share with us?

Be kind - to yourself and to others.

After that, everything else usually falls into place.