Stephanie Casola is a marketer in the tech space specializing in AI, developer marketing and high-tech marketing. Facebook Ads tend to be a favorite in the marketer’s toolbox. But does using a generic platform like Facebook Ads make sense for this audience? In general, there are many reasons why businesses turn to Facebook Ads. But there are a few considerations before choosing to incorporate Facebook Ads into your marketing strategy. This article will go over whether Facebook Ads makes sense for software start-ups and targeting a developer audience.