Too Long; Didn't Read
Marketing in tech is broken down into two or three broad functional areas: Demand Gen [DG], Product Marketing [PMM], and Communications/PR [Comms/MarComms] These lines are completely blurred today. You’ll find that the scope of any given role is almost random from company to company, with a few different strains prevalent in specific sub-sectors of the tech world. Here are examples of minimally viable DG strategies: Inbound, organic or paid events, paid (sponsorships)