Mac Apps Trends in 2021: Useful Consumer Insightsby@yaroslav

Mac Apps Trends in 2021: Useful Consumer Insights

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The Mac Apps Trends Report 2021 is published by MacPaw.com. Users spent $36/year on Mac apps in the last 12 months. 57% said security is the most important factor when choosing a new Mac app. Users prefer one-time licenses for their apps. Price is the biggest reason to reject an app. Mac users prefer apps designed specifically for Mac platforms such as Apple’s M1 chip chip with M1C1C. Users also love it when an app was designed for Mac specifically.

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@yaroslav

Yaroslav

PMM at MacPaw. Co-founder at Growth Marketing Stage & ConfidenceCONF.


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