Too Long; Didn't Read
Founder of VisioneerHub, Stateless Minds is offering consulting services to founders bootstrapping startups. The idea evolved into a collaborative platform for product ideation and concept testing. Concept testing focuses on the basic product idea, without the embellishments and puffery inherent in advertising. It is important not to confuse concept testing with advertising testing, brand testing and packaging testing, as is sometimes done. Concept testing is a process of using surveys to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market.