We publish listicles that don’t have or don’t need a ranking. Ex: 10 Blogging Platforms for Beginners.

However, you still need to give users enough information as to why you put them on the list. For example, putting “WordPress” in a list of the 10 Best Blogging Platforms makes sense. WordPress powers 43.2% of all websites on the Internet.

But if you are listing a newer platform that most people have never heard of, you need to tell the readers why you’re putting them on a list next to a big company like WordPress.

What does the company do well? Does it do anything better than the main competitors in the industry? Does it offer better pricing? Answering questions like that will give the readers more value and help them choose the best option for them.

Editing Protocol Index:

1. Editing Protocol Overview

   1. Second Human Rule

      1. Verified Writers

   2. Time to Review

2. Standards of Quality

   1. Originality Score
   2. 6 Ws Score
   3. Objectivity in ranked listicles
   4. Unranked listicles
   5. Actionable advice

3. Red Flags

   1. Subject Matter

      1. Subject matter saturation

   2. Plagiarism

   3. Sources and Citations

   4. Formatting is bad or broken

   5. Grammar level: gibberish

   6. Story is Too Short

4. Backlink Rules & Guidelines

   1. Backlink Limits

   2. Backlink quality and diversity

      1. Diversity of sources
      2. Internal linking
      3. Changing links

   3. Reposting and Canonical Linking

      1. Canonical links to company domain
      2. Canonical links to blog networks or social networks