Let’s converse with Influencers — ‘potential’ future customers

Too Long; Didn't Read

Since the day marketeers came to realise the power specific individuals had over thousands, hundreds of thousands and millions of users, influencer marketing has been all the rage. There used to be a time when that would mean getting a celebrity to talk about, flaunt, or openly endorse your product. But with the ascent and penetration of social media (<em>and in this regard, a special shout-out to Instagram</em>), the whole notion of <strong>Influencer marketing</strong> just exploded. Brands wanted to get anyone with a half decent follower base to endorse their products, and they were willing to pay for it. The more the trend caught on, more different ways emerged out of it. Enter product placements as well as sponsored content created by Youtube channels, facebook page and group admins etc. One of the startups I advise and mentor recently paid a few facebook group admins more than just a few bucks to share some content tailored to their brand’s positioning. But should we really <em>Just Do it!</em> or do we want to take a pause, understand what is it that we are really going for, and then decide what is the best way to do it?