Too Long; Didn't Read
For the last several years, I’ve served on the Board of Directors for the <br><a href="http://dfwama.com/" target="_blank">Dallas / Fort Worth Chapter</a> of the <a href="https://www.ama.org/Pages/default.aspx" target="_blank">American Marketing Association.</a> Starting in Membership, I got a taste for how organizations of scale use digitally duct-taped technology stacks to patch themselves through. I’ll spare you the case study examples of what can go wrong in not-for-profit and all-volunteer scenarios, but suffice it to say that list segmentation, user engagement classes and lead generation capture are among the top three struggles. Organizations can benefit from this case study on how to integrate microservice applications into an existing stack using a <a href="https://cosmicjs.com/apps/email-capture/demo" target="_blank">CMS API.</a>